We're There Because We Care

NCSA Launches Statewide Strategic Communications Campaign (more...)

Listen to radio spots airing on the NE Radio Network


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NCSA Legislative Informatoin

NCSA announces the launching of its new website for legislative information.

http://legislative.ncsa.org

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We're There Because We Care

The Nebraska Council of School Administrators' Statewide Strategic Communications Campaign (2009)

The Nebraska Council of School Administrators (NCSA) works to promote the value that quality school administrators bring to Nebraska communities throughout the state.  Simply put, school administrators who provide outstanding leadership help create great schools.  NCSA ensures that its members have the education, professional network and public support needed to provide that level of leadership.

In 2008, NCSA successfully ran a communications campaign that promoted the value of strong leadership in schools.  Two professionals offered personal stories on their motivations for becoming school administrators.  They shared their desire to impact their students on a new level and to be a voice for their school and community.

This year, NCSA is tightening its focus to demonstrate how school administrators personally connect with students to inspire their personal achievement and success.  As an important member of a student's learning and development, administrators provide a level of caring, guidance and support that help turn challenges into success stories.

NCSA‘s new campaign, We're There Because We Care, illustrates how administrators directly engage students to become leaders and high achievers.  The messages are one-minute radio interview segments with actual Nebraska school administrators.  The central theme is that administrators believe their role is ultimately to inspire students to do their best.  Their interactions with students are essential to their work and the most rewarding aspect of the job.

The intended result is to demonstrate how school administrators care about each student's success, which leads to success of the school as a whole.

The spots will air on Nebraska Radio Network, the state's most comprehensive news network, for several weeks leading up to the start of the school year.  Nebraska Radio Network reaches citizens in hometowns across Nebraska by providing them with state news and information that affects their daily lives.  Nebraska Radio Network is 39 stations strong, covering the entire state.  All of its programming and paid announcements air during radio's prime listening hours of 6 a.m. -- 7 p.m., Monday -- Saturday.  It's used by state government, state businesses, and nonprofits as an effective, efficient way to create widespread awareness in Nebraska.

Listen: :60 NCSA 2009 - Jane Byers

Listen: :60 NCSA 2009 - Jack Moles